super bowl img

Research has shown that actual play in a football game is only 11 minutes! However, rarely does a game last less than 60 minutes. More than 100 ads feature in a single game. This is according to a research that the Wall Street Journal did recently.

How this culture has changed?

The first Super Bowl took place at the Los Angeles Memorial Coliseum in 1967. At that time, the Super Bowl was referred to as the First AFL-NFL World Championship Game, and it brought together 56 million viewers.

Nielsen indicates that since 1967, viewership has grown tremendously, especially within the last 20 years. Even after 2009 when viewership surpassed the 100 million mark, there has been no sign of reduction of these numbers. Last year, 114 million people watched the Super Bowl.

Commercials Are Center Stage

Investors view the Super Bowl as the perfect stage for their goods and services. On their part, the audience has always found the ads as a source of high-level entertainment. When you put these factors together, it becomes apparent why commercials cost millions of dollars.

Days have really changed! In 1965, a Super Bowl commercial cost a paltry $42,000. Now Fortune has given astonishing estimates of the cost today-$5 million! When you factor in the enormous cost of producing a modern commercial, then you think of taking a bow for companies behind these ads.

Whether the ads fit this bill or not is a topic for another time.

And now the list of most successful Super Bowl ads.

According to Visible Measures, here are some of the most successful Super Bowl ads ever:

1. Budweiser: Puppy Love

2. Doritos: Crash the Super Bowl 2011

3. GoDaddy: Perfect Match

4. Volkswagen: The Force

5. Samsung: Big Game

To conclude, the Super Bowl has metamorphosed into not only a fiercely competitive sporting event, but also an arena for ads. As a result, the ads are part of the American pop culture today.