marketing practice

No matter what size business you have, marketing can be a rough and bumpy road to traverse. You may be thinking to yourself, ‘Marketing? I can’t afford a marketing team!’. Then again, maybe you have one already, but they’re struggling to get your message out and reach new customers.

Even if you don’t have a large marketing budget or team, there are still several steps you can take to make sure you are reaching as many customers as you can with your company’s message.

1. Social Media

Social media is a fantastic tool for getting your business out there where customers can learn more about you. It’s easy to keep people up-to-date and educated about what you have going on and what you can offer them, and it’s also extremely easy for them to reach out to you on these platforms as well. There’s also the added bonus of being free, especially if you’re doing the marketing yourself.

Do a little research on what your ideal customer is looking for. This will give you great material that can educate them on why they need what your company offers, and will give you an idea of what hashtags your ideal customer is looking for. Some social media platforms also offer an ad program, which can help you reach more customers.

The best part about social media is that it’s easy for people to share content they love, turning them into a base of promoters that can help your company and product reach much further!

2. Local resources

Utilizing your local resources is a great way to reach out to your local community, especially if you do a lot of local business. Joining your local Chamber of Commerce or Small Business Development Center – whatever your city offers — can give you exposure and networking contacts through your fellow members.

Networking out at local events and conferences is another great way to get your name and product out there. Passing out business cards, hosting meetings, or even purchasing advertising space at sponsored events can help your name reach a whole new range of potential customers.

3. Keep your content diverse

Most people are not ‘one size fits all’, and your marketing content shouldn’t be either. You have a range of customers that use your products — make sure you can easily tailor your content to grab their attention and educate them on why they should use your company. A little research will go a long way in helping you get into the mindset of your customers, and will help your conversion and retention rates in the future.

Doing your own marketing can be a scary prospect, but don’t let that hold you back. This is just the tip of the iceberg when it comes to the world of marketing, but these tips should give you a great place to start!